How to manage Instagram to attract customers
Instagram is one of the most profitable channels for promoting a business through maintaining an account on social networks. High user activity, the widest audience, rich advertising opportunities - all this is typical for Instagram. If you use the opportunities provided correctly, you can attract a huge number of interested views to your business. In this short article, we will look at how to properly manage Instagram to attract customers.
We also attach a detailed video tutorial that provides key tips on how to properly maintain a business profile on Instagram.
Why Instagram is the perfect platform for business?
The Instagram audience is expanding at an amazing pace and currently exceeds 500 million users in number, and the number of daily publications has long exceeded 70-80 million per day. The advertising platform, which was added relatively recently, has allowed aspiring entrepreneurs to quickly attract new customers.
A few reasons why Instagram should be used to promote your business:
- Popularity. People spend a huge amount of time browsing the feed and stories on this social network.
- Visualization. As you know, Instagram is dominated by visual content, which has a positive effect on the possibilities of promoting a product or service.
- Activity. The Instagram audience actively shares publications, often responds to various promotions.
- Breadth of possibilities. The specifics of the platform allows you to create a brand that will be remembered by the client.
Expert opinion
Daria Stupnikova
Specialist in WEB-programming and computer systems. PHP/HTML/CSS editor for os-helper.ru site .
Ask Daria You can promote almost anything through Instagram - from clothes or toys to cafes and restaurants. What really matters is the approach you will use.
Promotion Methods
Before you start promoting, take care of developing the concept of your page - if the content is not interesting to the user (for example, you will post only product cards), then it is unlikely that you will be able to attract customers.
Also Read: Who Has the Most Followers on Instagram?
Hashtags
The hashtags that need to be used can be divided into three conditional groups - low-frequency, medium-frequency and high-frequency. Low frequency tags are those that point directly to your product or brand. It is recommended to immediately come up with a unique hashtag for your store so that brand awareness grows.
To promote publications, you need to add about 2-3 high-frequency hashtags (indicate the product category, etc.) and the same number of medium and low-frequency hashtags (indicate the location region, brand). Let's say you sell T-shirts with a flower pattern. Using the high-frequency hashtag #flower, the user will see your products in the feed, and using the #tshirtshopsbp tag, they will be able to get acquainted with the entire model range.
Contests
Contests are the most effective method of attracting a mass audience. Instagram users actively participate in such promotions. For example, a restaurant can give away a free dinner for two or a new smartphone model – the prize is not necessarily directly related to the business category.
To participate, users need to like and make a publication on their page with your hashtag - the winner is selected using a generator or by evaluating the creativity of the posts made (depending on specific conditions, the scope is wide enough).
Advertising and services
The simplest promotion method is advertising in popular accounts with similar topics. Before buying, you should consider how high the concentration of your target audience is on the selected page. These exchanges can help you find the right platform:
- Plibber;
- Instaspell;
- Sociate.
Additionally, when maintaining the page, you can use the following services:
- Zengram - analytics, cleaning from bots and ads in the comments.
- Parasite - delayed publication of posts, analytics.
- Giveaways - holding contests and sweepstakes.
- Instaplus - cheat likes and posts to create the appearance of activity in the initial stages.
See also: How to change the language on Instagram to Russian
The methods will not work if you are not working on the content of the page - the account must catch a potential client and inspire confidence.
Conclusion
Make a detailed content plan, work with promotion services, answer customer questions and format each post correctly - a stylish active account automatically makes you want to subscribe and use the services offered.